Smeg Foodservice has appointed Ryan Baxter as its new northern regional sales manager.
Geographically he will cover the north west and north east of England and all of Scotland.
Joining Smeg following 9 years at commercial catering and laundry supplier, JLA, Baxter has held various sales and new business development roles in the industry.
He has a wealth of experience selling to both end users and commercial catering equipment distributors.
Phil Coulstock, commercial channel director commented: “We’re really excited to welcome Ryan to the team and are very confident he can make a real difference in growing and expanding the brand in the north of England and Scotland. We look forward to an exciting 2020.”