Williams teases new product launch

The-Williams-Onyx-CPC2-prep-counter crop
The Williams Onyx CPC2 prep counter will be on show at GulfHost and Host.

Williams will be launching what it deems is an ‘exciting’ new product at two upcoming major global trade shows, GulfHost Dubai and Host Milan.

GulfHost has taken over from GulFood as the major catering equipment show for the Middle East region and is at the Dubai World Trade Centre on 18-20 September. Williams will be on stand SB 39.

Meanwhile, Host 2017 will once again take place at Fieramilano, Milan between 20-24 October. Europe’s largest catering equipment show will see Williams on stand L37.

Story continues below

All the refrigeration on the Williams stands at both shows is either new or has been extensively redesigned since July 2016, when MEPS (minimum energy performance standard) came into effect in the EU. “The new and redesigned models are part of our Refrigeration for the Real World initiative,” said Martin Laws, marketing manager of Williams. “While they have multiple energy-saving features, we also took the opportunity to examine and, where possible, upgrade areas like robustness, temperature control and ease of use.”

Much of the Williams stands will be devoted to compact equipment. “The shrinking kitchen is a global phenomenon,” said Laws. “Everywhere operators are looking to get more output from a smaller space. That’s why we developed our Small Kitchens range – it features slimline designs, with all the features of the standard sized models, but in a compact footprint.”

Typical of the latest Small Kitchens products is the CPC2, a compact version of Williams’ Onyx prep station. This model comprises a two-door, 355litre storage counter with four GN 1/1 shelves. The top mounted wells can hold up to four 1/3 Gastronorm pans. The new unit measures 955mm wide. In the CPC2, the internal airflow plus an air curtain over the wells is designed to ensure absolute temperature control.  Its refrigeration system means it should operate safely in ambients as high as 43°C.

Other Small Kitchen products on show will include HJ400U Jade Slimline single-door cabinet, the HJSC3 Jade Slimline three-door counter, and the LAZ10CT Aztra undercounter freezer cabinet with a new drawer system.

Also launching at the two shows is Williams ‘greenest’ ever range of grab and go Multideck display units. The model on the stand will have natural R290 refrigerant, panoramic ends to maximise the total display area, new EC fans for improved efficiency, LED strip lighting and sliding front doors. These features, which are fitted as standard, are claimed to offer substantial reductions in power consumption compared to traditional models.

A selection of other Williams models will also be on show. In addition, sister company Falcon will share the stands at both GulfHost and Host Milan, showing its prime cooking appliances. A third AFE Group company, Mono Equipment, which specialises in bakery equipment, joins the stand for GulfHost.

Tags : exhibitionGulfHosthost 2017Refrigerationtrade showwilliamsWilliams Refrigeration
Clare Nicholls

The author Clare Nicholls

Leave a Response

Protected with IP Blacklist CloudIP Blacklist Cloud