Williams restructures sales team to work closer with distributors

Williams sales team crop
Williams’ new-look sales team.

Williams Refrigeration has restructured its sales team following the promotion of some key personnel and the recruitment of new people. One of the key changes will be the refocusing of Williams’ relationship with its distributor network.

The new team includes Garry Allitt, who has been promoted to national sales manager, and Kaj Sandom, who joins as national account manager including responsibility for foodservice consultants.

Another new recruit, Tony Prince, is business development manager. While Steven Grahamslaw has been appointed as area sales manager for Scotland and Haydon Hendry, who joined Williams from sister company Falcon, is area sales manager for the Midlands and North East.

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Malcom Harling, sales and marketing director of Williams, said: “The current economic climate make these unpredictable times for foodservice equipment manufacturers and distributors.

“At the same time we’ve made extensive changes to our product portfolio over the past couple of years, with several new developments and solutions. We believe these new products give us a real opportunity, especially in a challenging market.

“Our new sales structure is designed to help our team work even more closely with our business partner distributors, to help them (and us) maximise the business potential.”

Amongst those latest products is the new G Series Multideck merchandiser, which uses eco-friendly refrigerant and is designed to be the most energy efficient on the market.

Harling added: “Effective collaboration with our distributors is the best way to ensure that the market is fully aware of the capabilities of products like the G Series.”

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Clare Nicholls

The author Clare Nicholls

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