Williams plots growth in export sales

Williams is looking for an area sales manager in the East of England to work with distributors.

Williams Refrigeration is returning to Gulfood in 2015 to showcase its range of refrigerated cabinets and counters to the Middle East market; one of the companies major audiences.

The company offers a comprehensive range of professional refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, merchandisers and blast chillers.

“Williams has exhibited at Gulfood for many years and has a well-established sales office located in Dubai,” says Gerald Coffey, international sales manager of Williams. “The Middle East is an important market for us and Gulfood gives us an excellent opportunity to show off our premier refrigeration products and talk to existing and prospective customers.”

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This year Williams is showcasing the BC95 Bottle Cooler, the R100 Gem Multideck display counter, the HJ1Jade refrigerated cabinet, the WBCF30 Blast Chiller Freezer and the UBC7 Under Broiler Counter. All work in high ambient temperatures and are built with Williams’ attention to detail, durability, reliability and sustainability.

The BC95 bottle cooler has been designed to look stylish and house eye-catching displays of bottled drinks, while at the same time maintaining temperature when doors are continually opened and closed to take out bottles and replenish stock.

Williams back bar bottle coolers come in a selection of designs; manufactured in either stainless steel or hardwearing black PVC-coated steel and available as single or double-door units.

Glass doors and effective lighting ensure an attractive display, while adjustable shelves enable different sized bottles and cans to be stored efficiently. Variable thermostats allow operators to set the optimum temperature, between 4 and 10ºC, to suit the environment, customer preference and any specific requirements of the beverage.

The R100 is part of William’s GEM Multideck range of refrigerated merchandisers. These are proving especially popular with the grab and go market. The Multideck range has a variety of options available including sliding front doors, a choice of stainless steel colour finishes and robust LED under-shelf strip lighting.

The front sliding doors can reduce energy consumption by up to 50% compared to standard models. The doors themselves are smooth operating and self-closing, allowing easy access, while guaranteeing uniform temperatures.

Panoramic tempered glass sides and shelves offer superb all round visibility. The Multideck Slimline R Series on display would suit smaller cafes and restaurants, while for larger venues, such as self-service restaurants and canteens, the standard M Series includes models that offer up to 32 cubic litres capacity.

Located at the World Trade Centre in Dubai, Gulfood is the world’s biggest annual food and hospitality show.

Tags : catering equipmentManufacturersRefrigeration
Clare Nicholls

The author Clare Nicholls

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