Williams creates Chameleon to stand out

Chameleon-from-Williams crop
Chameleon personalisation can be used on almost all Williams refrigerators.

Williams has launched the Chameleon service, which allows the personalisation of almost any of the manufacturer’s refrigerators.

Using food safe vinyl wrapping, the company says it can provide completely bespoke designs. Just about any Williams model can be covered with any colour or pattern or even be textured.

Sales and marketing director Malcolm Harling said: “Businesses are under constant pressure to innovate and stand out from the crowd. Chameleon is a show-stopper, it’s the perfect way to personalise equipment and make an impact.”

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Operators can choose any design they like, in a variety of finishes. Chameleon can also match any RAL or Pantone colour. “It means the fridge can finally fit in with any design and décor – from industrial bricks to Art Deco, from the muted to the outrageous,” said Harling.

As part of the Chameleon service, Williams will create graphics in-house. Alternatively, customers can provide their own designs.

The Chameleon vinyl is said to meet all food hygiene requirements, be heat resistant from -40°C up to 140°C and has been awarded a BI fire rating. It is also claimed to have an 8 year shelf life.

Williams believes the option is suitable for chef’s tables or theatre-style kitchens. “What better way to add a touch of theatrical flair than with a fridge wearing a tiger print? Or a Moonscape?” said Harling.“Operators can have whatever design they want – imagination is the only limit!”

The cost of Chameleon will depend on the selected model and the complexity of the graphic. The price is available on application.

Tags : personalisationRefrigerationwilliamsWilliams Refrigeration
Clare Nicholls

The author Clare Nicholls

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