WilcoxBurchmore pledges not to compete with fellow CEDA member project quotes

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WilcoxBurchmore directors Michael Burchmore and Cathy Wilcox are focused on trading in an ethical way.

Ruislip-based kitchen design house, WilcoxBurchmore, is taking a strong stance on industry solidarity as the hospitality sites prepare to reopen after the coronavirus shutdown.

The firm stated it will not quote for any project that has been designed and priced by a fellow CEDA member, unless it is part of an official tender and the distributor knows that the originator has received payment for their work.

Director, Cathy Wilcox, commented: “We know there will be a ‘drive down’ of prices as we emerge from the ‘eye of the storm’. We have heard of one of our jobs being ‘bandied about’ by what was a potential client, and a consultant came to us to see if it was a good time for his client to ‘get the prices driven down’, so it’s already starting and it’s going to get worse.”

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She recalled: “I remember when I worked for a large kitchen house (no longer trading) and it was decided to win a job at a very tight margin and make the profit up by extras. It was the most miserable project I’ve ever worked on with a ‘blame’ culture and my usual bright and cheery way of working was totally obliterated by suspicion and unpleasantness. I swore then never to take a job with those rather underhand tactics.”

Wilcox concluded: “I’ve been told that such a ‘high moral and ethical stance’ could be my downfall, but I’d rather that than ‘sell my soul’ and be part of such vicious practices.

“WilcoxBurchmore has built up a great reputation for being honest, reputable and nice people to do business with – I’m not letting that go; we can and will hold our heads up high.”

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Clare Nicholls

The author Clare Nicholls

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