WHSmith has effectively taken its first steps into the world of catering by teaming up with cafe chain Ca’puccino to create a joint concept store at Heathrow’s Terminal 2.
The new facility is a first for Heathrow, which has challenged retailers bidding for Terminal 2 space to innovate their offer for busy travellers and look beyond the traditional structure of commercial airport venues.
Each unit at Terminal 2 received an average of five proposals, surpassing the tender process for Terminal 5.
The new space will offer passengers a hybrid experience combining the finest Italian coffee with a selection of international newspapers, glossy magazines and prestigious coffee table books.
The menu will be founded in Italian cuisine with a selection of seasonal sandwiches and pastries designed in consultation with renowned Italian chefs and patisseries such as Salvatore de Riso.
At the time of publication, Ca’puccino had not confirmed its plans for the fit-out of the catering operation, but the company’s COO Sofia Dimen said the store was scheduled to open in June 2014.
“The new opening in Heathrow’s Terminal 2 fits perfectly in our global growth strategy and highlights the entrance of Ca’puccino in a new segment, not yet penetrated,” he said.
“We are delighted to operate in such a prime location. We are thrilled for the new hybrid space and we are happy to embark in this venture with a strong and established partner, such as WHSmith. We hope this could be the first of many future successful collaborations with the retailer.”
Ca’puccino currently has 17 direct points of sale and approximately 250 employees. It operates in all of Italy’s main shopping centres, while in London it is present in Harrods, Westfield White City, Chelsea and Knightsbridge.
WHSmith Travel’s managing director, Simon Smith, said: “We are very much looking forward to providing passengers with the service and product range they expect from WHSmith, alongside the added convenience of easy access to a high quality coffee shop experience.”