Whitco enables French baker’s UK launch


Catering equipment distributor Whitco has completed work for a high-end French bakery that has launched its first shop in the UK.

The Aus Pains de Papy bakery and retail outlet opened last week close to Kings Cross station in London. It is run by Mathieu Esposito, whose grandfather started the family’s bakery tradition in the south of France 70 years ago.

CEDA member Whitco has been specifying and installing bakery equipment for the past 25 years and managing director, Jeff Whitaker, believes Aux Pains de Papys will satisfy consumer demand for high end, quality bakery delicacies, as well as appeal to the midtown office crowd.

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“It’s good to see that small independent bakers are slowly coming back and that consumers are realising that bread is actually a healthy pleasure to eat, not just a cheap necessity — for years we have been subjected to some pretty poor replicas from our supermarkets, who basically killed the high street and village baker, with their mass-produced in-store bakeries,” said Whitaker.

Aux Pains de Papy previously operated six branches in France, but they have all been sold. However, it is looking at the London store to be a launchpad for achieving a stronger presence in the UK.

Whitaker said: “This is the first site in the UK for the French chain, which will operate as a high-end rustic bakery, with an ancillary retail element, and the company plans to open a further four sites in London by 2018. Whitco intends to be part of this.”

Tags : bakerybakery equipmentcatering equipmentdealersDistributorsLondon
Andrew Seymour

The author Andrew Seymour

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