It has to be said that videos of dishwashers in action aren’t exactly the most exciting things to watch, but Meiko is endeavouring to change by giving its latest promo film a special twist.
The brand has teamed up with its namesake from the music world to produce a two-minute movie designed to show its equipment in a different light, which you can view here.
For those that don’t know, Meiko the singer-song writer is a Los Angeles-based artist who shot to prominence after performing at the Sundance Film Festival six years ago.
Meiko the manufacturer stated: “This unlikely duet features snappy lyrics, sharp video editing and a toe-tapping melody, so, unlike the Meiko machines themselves, viewers will enjoy wasting lots of energy jigging to the sound of ‘Stuck on You’ from Meiko’s album The Bright Side.”
The company hopes the video will help it illustrate the efficiency, ease of use and wash quality of its machines.
Meiko’s UK office said partner distributors wishing to embed the video on their own websites can do so by using the following code: