Wexiödisk has launched an updated website which features new sections and tools.
The design reflects the Swedish firm’s environmentally focused brand identity and relays key product USPs to customers.
For example, each warewasher featured on the new website has an eco-rating, as symbolised by a green clover. This symbol allows site users to compare and identify how environmentally friendly and cost effective each Wexiödisk product is, whilst at the same time reminding web visitors that the environment is a central focus for the brand.
The site also focuses on testimonials, case studies, and products in situ so that web visitors are able to get a more personable and relatable picture of the brand. From behind-the-scenes factory images, to customer testimonials and interviews with members of the team, the new site puts as strong an emphasis on the background of the business as it does on the products themselves.
Lisa Rosqvist, communications manager at Wexiödisk AB explained: “When it came to creating the new website, it was important to us that our Swedish heritage, environmental focus and customer-centric reputation shone throughout all sections. This aim is one that we feel that the new website proudly and perfectly achieves, allowing customers to get to know our comprehensive range of warewashing solutions and heritage in a simple, user-friendly way.”
User-friendly symbols which identify aspects such as the capacity (eg. 100 dishes) and type of warewasher (eg. glassware specific) should allow web visitors to get a quick and clear overview of the model before going on to read further product information.
Each warewasher product page also features downloadable files including data sheets and installation manuals.
The new ‘branch solutions’ tab could be useful for those looking for sector specific warewashers. For example, when clicking through to the ‘bakery’ option, users are able to read a short piece of expert advice surrounding bakery warewashing, followed by a link to the ‘products’ page. This new tool is designed to allow customers to gain a better understanding of how they can meet the specific warewashing needs of a venue.