Warewashing equipment manufacturer Wexiödisk, an Ali Group brand, has announced John Shepherd as its new UK and Ireland country manager, following the departure of Simon Frost.

Having spent much of his working life in the foodservice equipment industry, Shepherd has over 20 years of experience at leading brands including Rational, Hobart and Manitowoc.

Most recently he was international brand manager for FriFri, part of the Middleby Corporation, where he was responsible for developing and overseeing the sales and growth strategy of this emerging brand.

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Shepherd began his career as a City and Guilds trained chef, later turning his talents towards equipment sales, utilising his knowledge of the kitchen and industry expertise to provide customers with the best equipment and solutions, tailored to meet individual needs.

He commented: “The Wexiödisk brand is synonymous with a superior customer based ethos guaranteeing the supply of outstanding warewashing equipment with unparalleled operational safety and energy efficiency.

“I am thrilled to now be a part of such a respected company. With an ever expanding presence within the European and UK market, I’m looking forward to putting in place further strategies to continue that expansion and firmly establish Wexiödisk as an essential brand in hospitality and foodservice establishments throughout the country.”

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Clare Nicholls

The author Clare Nicholls

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