Welbilt completes full integration of coffee machine brand

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Crem’s coffee machines are now sold and serviced through Welbilt.

Welbilt UK has completed the full integration of professional coffee machine manufacturer Crem International UK into its portfolio.

The brand joins an existing array including Convotherm, Merrychef, Frymaster, Garland and Manitowoc Ice.

From the 1 April 2019, Welbilt UK took over full responsibility for sales, service and distribution of Crem coffee machines and accessories across UK and Ireland.

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As with all other Welbilt UK brands, Crem sales will be processed via the company’s sales hub in Guildford, and warehousing and dispatches will be handled by the firm’s Sheffield facility. Spare parts will be handled by First Choice via its master distribution agreement.

The addition of Crem International should allow Welbilt UK to tap into the thriving coffee market whilst extending its range of foodservice equipment solutions.

For nearly a century, Crem International has been developing, manufacturing and marketing coffee machines for venues from offices, coffee shops and cafés, through to restaurants, convenience stores and casual dining facilities.

Steve Hemsil, sales director – UK and Ireland, Welbilt UK commented: “The Crem International UK integration opens up many exciting opportunities and synergies, for both Welbilt, and the Crem brand. As a company, we are dedicated to offering our customers the very best equipment solutions, and by fully integrating with Crem in the UK, we have improved our portfolio further.”

The manufacturer will be releasing price lists and brochures soon, plus Crem models will also shortly be uploaded onto CaterQuotes with BIM solutions to come.

Tags : coffee machinescremwelbilt
Clare Nicholls

The author Clare Nicholls

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