Welbilt UK has revealed that from 2020, it will be adding another masterclass location to its portfolio, following an agreement with First Choice Group.
This new partnership, which builds upon Welbilt’s master distribution agreement with the spare parts provider, will see Welbilt host dedicated equipment masterclasses at First Choice Group’s state-of-the-art training facility in Cannock.
Steve Hemsil, sales director, UK and Ireland, Welbilt enthused: “By once again working closely with First Choice Group and utilising its purpose-built training facilities, Welbilt UK is now able to offer superior, hands-on product demonstrations to customers, dealers and distributors based in the Midlands.
“This new agreement gives us nine locations across the UK and Ireland to ensure that dealers and end users have a choice of venues to get a personalised demonstration of our latest equipment in action.”
All Welbilt masterclasses, including those that are being hosted at First Choice Group, are led by members of Welbilt’s culinary team who will provide demonstrations on the company’s brands including Convotherm and Merrychef.
These free-of-charge sessions can also be tailored to suit the culinary needs of the customer, so that each attendee gets the most out of the session. Masterclasses on the latest Crem coffee equipment regularly take place in both Guildford and Sheffield, with further locations announced in the near future.
With the inaugural masterclass due to be hosted at First Choice Group in February 2020, Steven McLaren, commercial director at First Choice Group, commented: “We are delighted that our partner Welbilt has chosen to hold regular masterclasses at First Choice Group’s first-class training facilities.
“We encourage Welbilt to use our facilities as if they were their own and to imagine us as an extension of their own business, as ultimately, its continued success leads to our success when supplying its replacement parts, accessories, consumables, chemicals and detergents to its growing aftersales market within the UK.”