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Daniel Sammé (left) was welcomed as the Walton Group’s new sales and marketing manager by director, Dane Walton.

Walton Group has expanded its sales and marketing team with its first appointment of a specialist sales and marketing manager in Daniel Sammé.

The group, which owns YCE Catering Equipment, HotelWare Catering Supplies, YPH and Cooltech services, is aiming to bolster its team as the hospitality world getting back on its feet.

Sammé has over 8 years’ experience in hospitality and leisure sales and marketing at management and area level.

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He moves from his most recent roles as head of sales and marketing at Hollins Hall Hotel & Country Club and previously area sales and marketing manager for Cosmic Bar Co, whose portfolio includes The Bierkeller, Shooters Sports Bar, Potting Shed and The Firepit.

Sammé will be tasked with heading up Walton Group’s marketing output, especially in the digital world through social media and email marketing.

With an excellent track record in sales throughout his career, he will also be looking to help Walton Group continue its growth in the industry, pushing HotelWare, YCE and Cooltec Services to the hospitality, leisure and care world, using his years of experience to bring new business to the company.

Sammé commented: “I’ve been aware of the Walton Group for some time now and I’m thrilled to be starting this new role in what will hopefully be an exciting time in hospitality. I have extensive experience in the industry in sales and marketing and I’m looking forward to bringing that to Walton Group.”

Director, Dane Walton, said: “We are delighted to have Dan join our team. He has an excellent reputation within the industry and we are excited to get going.

“We think this appointment will allow us to bring together the companies within our group and put together some excellent packages for our customers from equipment maintenance to new venue projects and everything in between.”

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Clare Nicholls

The author Clare Nicholls

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