Vollrath has put together a European management team after recently setting up its first continental HQ in the Netherlands.
Industry veteran Taco Wijbenga will lead the new operation as area sales manager, reporting directly to international business development chief Paul D’Alberto.
Wijbenga will be responsible for implementing an “ongoing strategic growth plan” for Vollrath in Europe, according to the company.
He has worked in the catering equipment business for more than 16 years of industry experience, most recently served as director of food service wholesaler HANOS-ISPC.
Assisting Wijbenga in Europe is Nicolaus Rouas, the new DSM for France, Belgium, Luxembourg and parts of Switzerland. Rouas has spent the past decade working for Cambro and prior to that he served at Ecotel.
As reported by Catering Insight last week, US-based Vollrath has opened a European HQ in a bid to provide further support to local clients.