Vito unveils distributor pricing packages


Oil filtration equipment specialist Vito has unveiled details of a special pricing package for distributors interested in developing a new revenue stream for minimal investment.

The company has announced two specific deals — the Vito 50 and Vito 80 — which include an oil filtration unit, two boxes of filters and an oil tester.

Distributors can earn margins of up 10% simply by reselling the packages to their customers. The 50 litre package has a RRP of £2,995 excluding VAT, while the end-user value of the 80 litre package is of £3,380

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Iain Addison, sales director of Vito, says the package represents an easy way for distributor to bump up their top line as Vito will carry out the initial demonstration to the distributor’s customer free of charge, provide personal delivery to each site and handle operator training.

“Our whole concept is to get in front of the end-user and we carry out the presentation trials, costing analyses over three years and give the dealer or consultant a ‘health commission per site’ based on which package the customer buys,” he explained. “Basically we do all the work and pay the dealer or consultant a commission. So far this has proved to get us a sale for one in every two demos we have carried out.”

Addison insists the approach will suit dealers that already have enough brands to deal with. “It is similar to how it works with Rational — you wouldn’t expect a dealer to do a Rational demonstration, but they are able to talk about the benefits and then just send us in. The latest package offering guarantees an end user to save a minimum 50% in oil costs.”

Vito’s equipment is already gaining traction with leading restaurant players. Last month it rolled out the first of 10 sites for TGI Friday’s, while Yo! Sushi has bought units for 10 sites too.

“We have also had trials with two major pub groups, one of which has just completed and is going to the board,” said Addison. “Its trial returned an amazing 75% saving, which is 25% higher than we advise, so we’re hopeful of reaching a deal.”

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Andrew Seymour

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