Victor Manufacturing unveiled its new Nexus Micro Market concept at the Hotel, Restaurant and Catering Show 2020, prior to the extensive impact of the coronavirus crisis.
Victor used the HRC Show, held on 3-5 March, to demonstrate its shop fit capabilities, building the entire stand from the contracts team’s factory in Bradford. Victor also had its in-house visual designer on the stand to bring customers’ ideas to life in real time and received hundreds of visitors to the stand over the 3-day event.
Unveiling a new company logo and modern corporate branding package at the show, Victor’s new visual identity was at the forefront of conversation on the stand.
Recently celebrating its 75th anniversary, Victor Manufacturing specialises in the manufacture and supply of food service equipment for moving, storing or holding hot and cold food for a wide range of organisations.
Speaking about the exhibition, commercial manager at Victor, Hayley Dean, said: “The HRC Show is the UK’s largest and most prestigious event for the hospitality and foodservice industry, which is why we wanted to use that platform to unveil Victor’s new branding and our Nexus Micro Market concept.
“Victor has gone through a positive resurgence since the managing director, Phil Williams, finalised the management buyout last year, and this was the perfect way for us to showcase what the future of Victor looks like.”