Catering equipment supplier Valera has kicked off 2022 in style by refining its product portfolio to ensure optimal availability of fast-moving items and offering dealers comprehensive support on key projects.
The company, which has been part of the Unitech Group for almost a decade, has managed to stay profitable during the last two years of the pandemic by supplying dealers with high-speed cooking appliances, refrigeration and counters for their customers’ changing kitchen needs.
With the hospitality sector undergoing significant structural shifts, Valera believes its business model can provide value to dealers as they seek to fulfil contracts to the highest standards and remain competitive.
Managing director Pratap Gadhvi explained: “Both distributors and end-users want to reduce their supply chain and have teams to provide the full turn-key operations.
“This is where our consolidating/project management/site surveys/installs all play an integral part in helping both distributor partners and their clients grow their businesses efficiently and effectively.”
He added: “Our price competitive ranges assist with the growth of dark kitchens and takeaway trade growth.”
Gadhvi said the company has been working hard on developing its product portfolio for 2022, including finding ways to ensure that dealers can get their hands on the most sought-after equipment.
It has created a new “streamlined” product portfolio which is designed to ensure that fast-moving items will always be in stock after the first quarter, while a new range of 200, 400 and 600 litre refrigeration and additional stainless steel refrigeration series are in the pipeline.
“We’ll also be introducing energy saving ranges from our various suppliers and manufacturers including new multidecks and serve over counters,” promised Gadhvi. “And we are developing and building on our existing ranges of juice, ice cream, hot chocolate and squash dispensers, as well as blast chillers and freezers and bespoke coldrooms.”
The last 12 months have been extremely busy for the firm, with its equipment installed on dealer projects involving high-profile franchise and chain account operators.
Its Valera counter displays were specified for the Cake Inn chain, while its design and fit-out work with Tariq Halal Stratford represented its largest supermarket and butchers contract to date, with a project value in excess of £500,000 (see video below).
Sales and marketing director, Kurran Gadhvi, says the growth strategy for 2022 includes a number of key objectives around supporting the dealer market.
“We want to increase our project management team to help with full commercial kitchen installs, consolidate on behalf of distributors and delivery on their behalf and assist with full building schemes including building works plus M&E.
“We’ll continue to assist our core distributor network with large stock availability, competitive pricing and a quality product backed by Valera’s top-end service team and strong warranty terms.”