Valera goes on the counter attack


Catering equipment supplier Valera has launched a new website dedicated purely to foodservice counters.

The company says it is seeing more demand from dealers and the site will allow it to showcase its range of standard and bespoke counters in one place.

“Counters are becoming an increasingly large part of our business and so we felt that the time was right to launch a website specifically dedicated to this part of our business,” explained marketing manager, Kurran Gadhvi.

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With back-of-house areas in hotels, restaurants and high street outlets getting squeezed to accommodate more front-of-house space, Valera is hoping to capitalise on demand for bar and display counters that fits with this approach.

Gadhvi says customers are looking for as much of a ‘wow’ factor as possible while simultaneously making the most of the available space.

“This has seen us designing and creating an increasing number of purpose-built counters and bars to the point where we decided a dedicated web site was called for,” he said. “Design, planning, installation, training and service are all covered on the new site, which also carries details of a number of projects that Valera has carried out recently.”

Tags : catering equipmentcountersdisplaysMerchandisingsaleswebsite
Andrew Seymour

The author Andrew Seymour

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