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Valentine’s stock availability sees sales surge

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Valentine’s stockholding is boosting sales at a time where logistical issues are disrupting the catering equipment supply chain for many.

Whilst companies across the hospitality and catering industry are experiencing previously unseen lead times for catering equipment, Valentine Equipment is reporting a surge in sales as UK stock of its Swiss-made fryers remains high.

Valentine’s trading relationship with Swiss manufacturer, Valentine Fabrique, dates back to the 1950s and the UK company believes this has proved invaluable in a time where others are seeing falling stock levels and, in many instances, no UK equipment stock at all.

With regular deliveries of their most popular fryers scheduled weeks in advance, and Valentine Fabrique’s efficient production line, most Valentine fryer orders are still being delivered to site within 3 working days.

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When coupled with its long-standing relationship with AMG North Weald, which has been a Swiss logistics specialist since 1974, Valentine reports it has experienced very little disruption in stock levels as a result of Brexit. Whilst other manufacturers have struggled to supply fryers, Valentine have seen a surge in sales, with many distributors and end users now specifying the Valentine brand with confidence that project deadlines can be met.

Valentine’s EVO range of fryers is said to remain popular among old and new customers, with a recent increase in sales across the entire series, but especially for the twin pan EVO2200 fryer. This slimline twin pan fryer is designed with a good output to oil ratio, giving an output of up to 46kgs of frozen fries an hour. Becoming equally popular, the Valentine computer fryer range has seen a rise in interest from multi-site operators looking for a simple and efficient way to offer a uniform menu with consistent frying results at every site.

Jon Bartlett, national account manager for Valentine Equipment, underlined: “As we approached 2021, it was important to Valentine to offer as much support to distributors and end users as possible. Whilst increases in global materials and logistics costs were adding even more pressure to our industry, Valentine Equipment announced in January that we would be holding our 2020 fryer prices throughout 2021. This move has enabled customers to continue with projects previously placed on hold without needing to increase their budget and has offered stability to end users in planning their future purchasing.”

He added: “We are getting phone calls on a daily basis asking if we have stock available because customers have been let down on their fryer orders. Due to our well-stocked warehouse, Valentine has consistently been able to help our distributors meet deadlines and this has resulted in a great boost to our sales.”

Tags : businessfryersPrime cookingprime cooking equipmentstockholdingValentineValentine Equipment
Clare Nicholls

The author Clare Nicholls

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