Electrolux Professional has a vacancy for the position of Area Sales Manager Southern England – Foodservice. This permanent sales role reports into the Regional Sales Manager – Foodservice.


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• To promote exclusively the products of Electrolux Professional within the designated area boundaries to agreed target levels, and to represent the best interests of the company in a professional and competent manner.

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• To co-ordinate sales and implement marketing policies and functions as directed.

• Maintaining a working communication and relationship with the dealer network and other companies to whom we sell.

• To reflect the professional company image through all communications and actions, both internally and externally.


• To promote the Electrolux brand selling Professional Foodservice equipment into Segments such as Care, Hotels, Commercial etc.

• To negotiate and agree annual targets for the area with the Field Sales Manager.

• To implement instruction from the Field Sales Manager on time in respect of an action request.

• To agree with the Field Sales Manager, objectives and strategies for the area and implement.

• To build and maintain excellent working relationships with a network of Electrolux
dealers to promote and market our product ranges.

• To be alert for business opportunities, which may be identified as a result of customer contact.

• To operate the area on the most cost effective manner at all times.

• To comply with all standards of general employment as laid down.

• To establish contacts within the Government bodies, to include social services, schools, hospitals etc.

• To attend product-training seminars as instructed.

• To promote dealer and dealer engineer product training.

• To attend site surveys for both local and national accounts.

• To communicate effectively with the Field Sales Manager and the internal sales team.

• To monitor the performance of the area and dealers effectively.

• To attend regular sales meetings and Head Office visits.

• To attend regional and national exhibitions.

• To keep the CRM system up to date with all relevant information.


Attitude & Disposition

• Establish credibility by demonstrating knowledge and enthusiasm.

• Motivate and enthuse delegates.

• Flexible.

• Professional and diplomatic in their dealings with internal and external clients.

• High degree of commitment to the position and the company

Knowledge & Experience

• PC literate, with experience of Lotus Notes, e-mail, Internet.

• Good level of business acumen / market intelligence and commercial awareness.

• Minimum 2 years of sales experience

Skills & Abilities

• Able to think ahead, anticipate deadlines and plan in advance.

• Able to prioritise workload on a continuous basis, and review priorities in order that both urgent and important tasks are accomplished.

• Able to contribute in a team environment, but can be independent in areas of own responsibility.

• Strong verbal communication skills, ability to influence others.

• Strong written communication skills, ability to construct letters, memos, reports giving attention to spelling, grammar and punctuation.

• Must be able to work on own initiative.


To apply for this position (or for further information), please send your CV to Gina Carmichael-Brown.

Email: gina.carmichael-brown@electrolux.com
Tel: 08444 631 260
Website: professional.electrolux.co.uk