Vacancy: area sales manager – foodservice, Electrolux Professional

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POSITION DESCRIPTION: Area Sales Manager, Midlands, Electrolux Professional


  • To promote exclusively the products of Electrolux Professional within the designated area boundaries to agreed target levels, and to represent the best interests of the company in a professional and competent manner.
  • To co-ordinate sales and implement marketing policies and functions as directed.
  • Maintaining a working communication and relationship with the dealer network and other companies to whom we sell.
  • To reflect the professional company image through all communications and actions, both internally and externally.


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  • To promote the Electrolux brand selling Professional Foodservice equipment into Segments such as Care, Hotels, Local Authority and Education
  • To negotiate and agree annual targets for the area with the Regional Sales Manager.
  • To implement instruction from the Regional Sales Manager on time in respect of an action request.
  • To agree with the Regional Sales Manager, objectives and strategies for the area and implement.
  • To build and maintain excellent working relationships with a network of Electrolux dealers to promote and market our product ranges.
  • To be alert for business opportunities, which may be identified as a result of customer contact.
  • To operate the area on the most cost effective manner at all times.
  • To comply with all standards of general employment as laid down.
  • To establish contacts within the Government bodies, to include social services, schools, hospitals etc.
  • To attend product-training seminars as instructed.
  • To promote dealer and dealer engineer product training.
  • To attend site surveys for both local and national accounts.
  • To communicate effectively with the Regional Sales Manager and the internal sales team.
  • To monitor the performance of the area and dealers effectively.
  • To attend regular sales meetings and Head Office visits.
  • To attend regional and national exhibitions.
  • To keep the CRM system up to date with all relevant information.




Attitude & Disposition

  • Establish credibility by demonstrating knowledge and enthusiasm.
  • Motivate and enthuse delegates.
  • Flexible.
  • Professional and diplomatic in their dealings with internal and external clients.
  • High degree of commitment to the position and the company

Knowledge & Experience

  • PC literate, with experience of Lotus Notes, e-mail, Internet.
  • Good level of business acumen / market intelligence and commercial awareness.
  • Minimum 2 years of sales experience

Skills & Abilities

  • Able to think ahead, anticipate deadlines and plan in advance.
  • Able to prioritise workload on a continuous basis, and review priorities in order that both urgent and important tasks are accomplished.
  • Able to contribute in a team environment, but can be independent in areas of own responsibility.
  • Strong verbal communication skills, ability to influence others.
  • Strong written communication skills, ability to construct letters, memos, reports giving attention to spelling, grammar and punctuation.
  • Must be able to work on own initiative.


To apply for this position (or for further information), please send your CV to Sara Vigliotti.


Tel: 08444 631 260


Tags : Electrolux Professionaljobssales managervacancy
Clare Nicholls

The author Clare Nicholls

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