Utopia’s new website boosts online ordering

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Utopia holds over 3,000 items held in stock ready for next day delivery.

Tableware and glassware supplier Utopia believes it has faced up to the Covid-19 challenge with resilience and enthusiastic determination.

The pandemic has accelerated the switch to online ordering and Utopia responded to this with its recently launched new website, which acts as a hub for customers to download collateral such as images, price lists and key promotional literature. This ecommerce platform can process and track orders and offer end-to-end order analysis, designed to allow Utopia to streamline operations, match orders quickly, and speed up delivery. Customers can access any product via a search engine that is based on thousands of keywords.  It can give a responsive search on product names, colour, type and use.

Kathryn Oldershaw, marketing director of Utopia, said: “We’ve had an 80% uptake of online activity and now most of our orders and queries are dealt with online.

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“It’s definitely the way to go. However, we’re lucky in that if customers want to have a hands-on experience of our products then the London and Chesterfield showrooms are there for them to visit. We have ensured our showrooms are Covid-19 secure and comply with all current guidelines. Masks, wipes and hand sanitiser are all available and social distancing is in operation throughout both sites.

“Going forward we are happy to report that Utopia is well placed to keep the hospitality industry supplied with the best quality, trend-setting product around.”

The company feels it was in a good position to cope with the climate of uncertainty, having just moved to new warehousing and showroom premises in Langham Park, Chesterfield while still maintaining its London showroom. This enabled stock holding of all lines so Utopia was able to maintain a consistent ‘line fill’ rate which has not dropped below 98% throughout the crisis. There are over 3,000 items held in stock ready for next day delivery.

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Clare Nicholls

The author Clare Nicholls

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