Utopia looks to the future with new product line

Kathryn Oldershaw of Utopia Tableware crop
Utopia’s Kathryn Oldershaw detailed that the company is working on a protective equipment range.

Utopia Tableware is focusing on future opportunities, as it is working on a range of protection equipment to aid with new safety measures as the market reopens.

Marketing director Kathryn Oldershaw detailed: “The range represents a significant investment for Utopia and is being specifically developed for the hospitality industry.

“One thing we’re very aware of is that foodservice operators do not want to feel that their PPE may be depriving healthcare workers, so we’re developing new sources that won’t in any way interfere with NHS supplies.”

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She emphasised that this builds on the company’s solid foundations: “Utopia entered 2020 in an excellent financial position with strong reserves and liquidity. We were delighted to launch our new look catalogue, showcasing our new collections, at Ambiente in the dedicated Horeca hall.”

Nevertheless, Oldershaw acknowledged: “Unfortunately those exciting times came to an abrupt end for all of us in the hospitality industry.

“We acted decisively and quickly at the point that a lockdown became likely to secure our strong financial position. We have been planning our route out of lockdown ever since, taking into consideration the likely very slow return of the hospitality sector. Based on even the most pessimistic forecasts, we’re in the fortunate position that our business model works and we will continue to be financially secure and stable.

“Utopia has remained open throughout this unprecedented period. We have operated with a skeleton staff working safely, determined to continue to provide our customers with the service that they expect.”

Tags : businesscoronavirusprotective equipmenttablewareutopia
Clare Nicholls

The author Clare Nicholls

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