Utopia launches online tool for dealers

A selection of glasses from the Utopia Raffles collection crop
Dealers can now create custom collections of Utopia products to offer to their operator customers.

Utopia has enhanced its web platform, creating a site that is designed to be faster and hassle-free to navigate.

The latest website upgrade features a special tool, called Utopia Prism, that allows dealers to create their own ‘custom collections’ including quotes, brochures and price lists, either as PDFs or as Excel spreadsheets.

Distributors can download images, drag and drop items or entire ranges, via the search box, to produce a bespoke leaflet with customised prices. Orders and quotes should be easier to generate as everything can be controlled through a dedicated online account.

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Utopia marketing manager Josh Rammell said: “Utopia is now entering its 21st year. We have grown from specialising in glassware to now covering a huge range of hospitality items including tableware, barware and cutlery.

“Our passion for innovation and being one step ahead of the curve has led to us being market leaders in suppliers to the hospitality industry. Prism has taken us one step further, offering our dealers a way of producing their own advanced material to generate sales.”

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Clare Nicholls

The author Clare Nicholls

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