Utopia Tableware is launching Pasabahce glasses treated with the new V-Block technology from Şişecam Group. V-Block prevents the growth of micro-organisms on glass surfaces, aimed at contributing to a safer and more hygienic environment for consumers and businesses.
The technology uses a special formula applied to the glass at high temperatures during the production process. A strong chemical bond with the glass is formed creating a nanometre thick roughness so microorganisms cannot attach to the glass surface. The V-Block coating should stay active during the full lifecycle of the glassware and is designed to be scratch resistant and dishwasher safe.
Josh Rammell, marketing manager at Utopia, said: “We believe this is the world’s first glassware to be treated with an antimicrobial coating. It will help support the fight against the global pandemic, offering ultra-hygiene with no sacrifice to style or function.”
Glasses treated with V-Block are suitable for places with a risk of transmission and cross contamination, such as hotels, cafes, hospitals and dining halls. The V-Block product range includes stemware, tumblers, beer glasses and mugs in the Pasabahce series.