US tableware brand makes big play for European business

foh crop
US tableware brand Front of the House has now entered the UK market.

Pro Foodservice Reps has been assigned as the UK and Ireland factory representative for Front of the House (FOH) and its sister brand Room 360.

The Miami-based producer appointed the UK based rep group to support its wider European strategy, including a large European stock holding.

Front of the House designs and manufactures commercial-grade tabletop serving solutions, including over 18 porcelain collections, six collections comprised of sustainable and green solutions, and over a dozen B3 Buffet Building Blocks collections.

Story continues below

The brand’s ware has been used by restaurants and chefs for over 15 years, with plates designed for commercial-grade durability.

Front of the House has two warehouses in the US and this month opened its new Dusseldorf facility to accommodate the European market, and make a major mark in this territory. The EU warehouse will stock both Front of the House and Room 360 collections, all of which are available to UK and Ireland customers.

The PFR team visited the FOH team in Miami earlier in the year and received full product training including a visit to the main distribution centre.

PFR sales manager Charlotte Deykin commented: “It is super exciting to have partnered with such a forward thinking company, I can’t wait to show UK distributors the on trend products and educate them about FOH.”

Additionally, the rep group has a Leicestershire showroom where the collections can be seen.

Tags : buffetwarefront of the houselight equipmentpfrPro Foodservice Repstableware
Clare Nicholls

The author Clare Nicholls

Leave a Response

Protected with IP Blacklist CloudIP Blacklist Cloud