Uropa Distribution set to replace RB Distributors

RB Distributors stand
The RB Distributors name will be replaced by Uropa Distribution.

RB Distributors, the wholesale arm of the Nisbets group, is set to be rebranded as Uropa Distribution over the coming months. The move comes following the formation of Uropa brands earlier in 2016, which now oversees and supports key brands in the growing Uropa portfolio, such as Buffalo, Polar, Samsung, Chef Works and Santos. 

James York, head of wholesale at newly formed Uropa Distribution explained: “Since the formation of Uropa Brands earlier in the year, the next logical step was to rebrand RB Distributors to fit in with the new opportunities that this brought. In theory, for our dealer network nothing will change other than the name – we will still have over 25,000 products which can be delivered next day across virtually the entire country and will have access to well-known brands which are trusted by dealers and their customers alike.”

Dealers will continue to be able to access to a huge product portfolio and, Uropa believes the level of service will remain as strong as it is today.

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York continued: “Uropa Distribution will continue to have a dedicated team on the road to provide help and support to our dealer network and we will continue to offer a service division which is imperative, post-purchase. The main difference is that we will have the additional knowledge and expertise of the entire team at Uropa Brands to ensure that we can provide even greater care and information to our key dealers, and with this, provide an even better service from pre- to post-sale.”

The first significant difference will be the launch of a new dedicated Uropa Distribution website which is set to go live on 19 January. This will replace the current RB Distributors website. A new Uropa Distribution catalogue is also due to follow in March.

In addition, dealers will continue to have access to the new dedicated brand websites for brand such as Buffalo and Polar Refrigeration, where they can download a full bank of product specifications, technical details and watch branded videos.

Richard Ebbs, head of Uropa Brands is looking forward to the rebrand taking place: “Having synergy between Uropa Brands and our dedicated dealer side, Uropa Distribution, will give Uropa a much improved presence in the marketplace and will provide dealers with even greater support and product knowledge.”

Tags : rb distributorsrebranduropa brandsuropa distributors
Clare Nicholls

The author Clare Nicholls

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