A London company is doing a roaring trade selling tandoori ovens…to customers in India!
The Clay Oven Company uses clay from Stoke, which it claims is more suited to the cooking style than ovens which are produced within the country.
The fact it is able to mass produce the ovens has also allowed it to build strong links within a relatively short space of time.
Dr Levon Gulian, director of the company, said exports of its Shahi Tandoor and Shahi Mosaic ovens to India had grown 80% in the past year.
“We have provided ovens to hotels and restaurants such as the Oberoi and the Crown Plaza in Delhi,” Gulian told The Evening Standard. “Ovens from India often need more clay added after a few months whereas British clay is more durable. We mix it ourselves and have perfected it over 40 years with our special formula. Clay from India tends to crack."
The price of the ovens range from £1,000 for a kitchen model to £5,000 for a mosaic oven designed for the front of house.
Gulian also told the newspaper the company, which was founded by his father in 1974, would continue to resist the temptation to manufacture its products in China.
“We believe in British industry and the skill and quality of the engineers. We’re not trying to be the cheapest, we’re looking for the best quality,” he said.