'UK restaurants missing out on extra £5.6bn a year'


UK restaurants are reportedly missing out on £5.6 billion additional revenue a year due to falling short of consumer demands for fast and efficient service.

A study carried out by hospitality app start-up Velocity suggests restaurants need to embrace the mobile age to meet changing consumer expectations.

It found that three out of four people are irritated by waiting too long to pay the bill, while 76% find slow and inefficient service a turn-off when dining out, nearly equal to rude staff (77%) and more influential than receiving a wrong order (48%) or incorrect bill (46%).

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59% placed more emphasis on a quick and efficient service when dining out for lunch, over the variety of food (49%) and ambience (23%)

Incredibly, the study claims that the average person in the UK wastes more than a month of their lives waiting for the bill.

Alex Macdonald, co-founder at Velocity, said that with consumers waiting an average of 11 minutes for their bill in the UK, apps can increase restaurant table turnover and sales by 14%.

Based on an industry that turns over £40 billion a year, this equates to £5.6 billion.

He commented: “New technology is increasingly empowering consumers to take control, enhancing our experiences with immediate gratification. We are already seeing this in the transport, hotel and home entertainment sectors with the likes of Uber, AirBnB and Netflix, but these advances aren’t happening in a meaningful way in the UK dining sector yet.

“These technological advances have the potential to transform the dining sector resulting in quicker bill payment, personalised service and increased customer loyalty and sales, a rare win-win for both consumers and restaurants.”

Tags : catering equipmentkitchensMarket Datarestaurants
Andrew Seymour

The author Andrew Seymour

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