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TV exposure boosts Preston firm’s pizza oven sales

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The Valoriani oven at Yamabahce in London.

Preston-based Valoriani UK, supplier of wood-fired and gas-fired pizza ovens, is enjoying the benefits of mass media TV exposure, with orders having spiked in the last 6 weeks due to various pieces of TV footage.

A Valoriani Igloo 140 wood oven is currently featuring in a TV advert for retail outlet Boundary Mill in Colne. The oven is at the heart of the operation in Bumbellinis – the new onsite pizzeria. Since being fitted around 3 months ago, the yellow oven is designed to be eye catching and generate interaction, with children able to make their own pizza and watch as it is cooked.

New CEO of Boundary Mill, Ben Bannister, says the oven has “transformed Boundary Mill and Bumbellinis is constantly packed with people specifically visiting us for the pizza”.

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Plus payment terminal supplier, Square, has included footage of the Valoriani IGLOO180 oven at London-based restaurant Yamabahce in action. This oven was fitted in 2016, by the Valoriani UK team.

Valoriani UK’s Andrew Manciocchi said: “Our prestigious ovens always catch the eye and create food theatre, so it comes as no surprise to find video and film directors including them in their story boards.

“This carries a strong message for restaurant owners who are looking for new ways of attracting custom, because if TV adverts are finding our ovens such a must-have within their footage, that visual impact will not be lost on potential customers either.

“Boundary Mill is a classic example of a venue that has seen a massive uplift in custom from foodies and pizza lovers, since it fitted our oven. Those same benefits are experienced by every eatery we supply.

“Given the amazing longevity of our superbly crafted Tuscan ovens and the quality materials used in their build, eateries can be enjoying the benefits of great food sales for at least 10 years or more.”

Tags : pizza ovensprime cooking equipmentvaloriani
Clare Nicholls

The author Clare Nicholls

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