T&S Brass is looking to strengthen its presence in markets such as the UK following a recent major expansion of its iLine product suite.
The US-based outfit has updated its foodservice plumbing product line for the international markets to meet the regional needs of overseas customers.
Comprised of pre-rinse units, long and short-handled single-lever faucets, dual-handle faucets, and multiple-height faucets, such as pot fillers, iLine offers an assortment of models with distinctly modern design and aesthetics.
The iLine will be sold primarily in Europe, Asia, and South America, but will not be available for sale in North America.
Richard Fahey, senior marketing product manager at T&S Brass, says the new additions to the product line come in response to growing international customer demand for well-priced, high-quality products that offer more contemporary European styling.
“While international interest in the first phase of iLine products has been quite strong, we knew we needed to expand the line and round out the product suite in keeping with customer demands,” he said.
“We did a lot of market research to determine the unique needs of international customers, developed the line in accordance with those needs and will continue to innovate and expand iLine over time. The investment we’ve made in this product line is evidence of our fervent commitment to the international marketplace.”
The iLine products are being stocked in Shanghai and the Netherlands, which the company claims will ensure timely shipment anywhere in the world. It says all products come with a one-year warranty.