True Refrigeration rolls out new online configuration option


True Refrigeration has launched an online configuration tool to allow operators to create counter refrigeration as unique as their kitchens.

Users can quickly and easily build a product online, see a rendering of what it will look like, access full dimensions and energy label details, and request a quote.

Each of the sections is individually configurable with doors or drawers, including additional options for the counter top, and whether the refrigeration system is situated left or right.

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The configurator, which can be seen HERE, ties in with the roll-out of its energy efficient TCR/F range, which features industry standard dimensions combined with customisable elements to offer more than 550 options.

Scott Jones, sales and key account director for the UK & Ireland at True Refrigeration, said: “Our team appreciates kitchen space is becoming more and more compact. With space at such a premium, it is important equipment provides a solution rather than a complication to have to work around. The ability to configure units specifically to operations, without restriction, is a massive plus.”

Mr Jones said the new configuration tool recognises the fact that kitchen equipment needs to work for the operator, not the operator working around the equipment.

“It’s a really exciting development for us and gives consultants and our distribution partners the opportunity to configure units to suit the needs of clients. They can save the specification and source a piece of equipment that’s unique to their customer’s operation, offering them the perfect solution.”

The new TCR/F counters are the most energy efficient that True has ever launched. Mr Jones said the company is increasingly working with operators who have sustainability and energy management targets to reduce wastage across their sites.

“We help them understand the whole life cost of their commercial refrigeration equipment, and demonstrate how, by switching to the latest, most efficient equipment available, energy consumption can be significantly reduced.”

As with all True products, TCR/F counters further benefit from a leading five-year full parts and labour warranty.

Tags : onlineonline toolTrue Refrigeration
Carly Hacon

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