True commercial refrigerators and freezers sold in the United Kingdom and Ireland will now receive a full five-year parts and labour warranty as standard, including the compressor.
“Reliability, quality and longevity have always been characteristics of True equipment,” says John Lilly of True. “Kitchen operators have to rely on their refrigeration to work properly and consistently, so by offering an additional two years to our already great warranty, we hope to further reinforce the message that when you buy a True product, you know that it will do the job and that it is built to last.”
With over 65 years of refrigeration manufacturing experience, True is using the leverage of its reputation as a globally renowned brand to attract more customers in the UK and Ireland. “A manufacturer’s confidence in its product is reflected in its warranty,” says Lilly. “In the UK and Irish markets, consumers have a tough job of specifying the right equipment, amongst all the different manufacturers, each claiming superiority through vague green credentials and declarations of energy-efficiency.”
“We want to stand out by offering total peace of mind with every purchase of a True product. For us, this means quality equipment at a great price, with an unrivalled after-sales support service included with each and every piece of equipment.”
True believes that no other manufacturer in the market now offers a warranty process as comprehensive or straightforward. “It‟s not only about the length of time covered by a policy but also how upfront and clear-cut the terms and conditions are. We don’t have pages of small print and restrictions, so in the unlikely event that a customer does encounter issues, even if its a few years down the line, we’ll work with them and our nationwide network of service partners to minimise down time and get them back up and running.”