Three dealers win big at inaugural Electrolux awards

Electrolux Professional has revealed its best-performing partners for the last financial year at its inaugural Food Service Partner Awards, held at the launch of its new flagship SkyLine combi oven and blast chiller range in Pordenone, Italy.

Three awards were announced on the night: Partner of the Year, Growth Award, and Special Recognition.

Irish dealer, Broderick Brothers, took home the Partner of the Year award, having delivered year-on-year growth throughout Ireland. Recent sales were bolstered by a dishwashing contract with a major supermarket group, as well as a concerted effort to break into new market sectors.

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Cumbria-based Catering Partnership recorded 81% growth with Electrolux in 2018, and was recognised with the Growth Award. Having been an early adopter of Electrolux Professional’s CookChill solution, the company looks set to capitalise on this approach following the launch of SkyLine.

The final award of the evening was the Special Recognition accolade, which was picked up by IFSE. The company has delivered many large turn-key solutions, and one in particular included an item from every possible category of equipment manufactured by Electrolux Professional.

Alex Reed, head of sales – foodservice UK and Ireland for Electrolux Professional, commented: “Electrolux Professional is nothing without its partners, as they provide the fundamental link between us as a manufacturer and the end user.

“Without their intimate knowledge of both the foodservice industry and our product portfolio, we would not have had the success we have witnessed in recent years; and our partners are set to play an even bigger role as we bring our revolutionary SkyLine concept to market over the coming months.”

He continued: “Broderick Brothers, Catering Partnership and IFSE have all delivered fantastic results in recent years, and it is a great pleasure to be able to formally bestow our thanks to them through our first Partner Awards ceremony.”

Tags : awardsbroderick brotherscatering partnershipdealersDistributorsElectroluxElectrolux Professionaleventifse
Clare Nicholls

The author Clare Nicholls

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