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The Great Hospitality Show reports innovation success

Great Hospitality Show 2017 crop
Many new innovations were on show for the first time at the Great Hospitality Show.

Thousands of senior buyers are reported to have attended Great Hospitality Show floor throughout its latest 3-day run at Birmingham’s NEC last week.

Hundreds of new innovations from the worlds of food and drink, catering equipment, technology and interiors were on show, many for the very first time – providing visitors with an exclusive first-look at the products set to make waves in 2017.

Show organiser, Fresh Montgomery, said the exhibition was awash with activity from the first morning, and that reports of deals wrapped up on the show floor were commonplace, while feedback from exhibitors offered a picture of high-quality visitors replete with purchasing muscle.

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One exhibitor pleased with the results was warewasher manufacturer, Krupps.

Export MD, Riccardo Scuotto, commented: “The Great Hospitality Show is a big opportunity for us, particularly as it’s located in Birmingham and therefore helps us get in front of dealers and customers from across the UK, not just London and the south. We’ve had strong leads and developed new relationships with potential customers in Wales, Northern Ireland and Scotland – all targets for us – thanks to the show.”

For the first time, the show was bolstered by the presence of four Ambassadors, celebrated chef Cyrus Todiwala OBE; Michelin restaurateur Andreas Antona; London Lancaster GM, Sally Beck and Mike Coldicott, director of kitchen design consultant, Tricon.

Each was heavily involved throughout the 3 days. Antona was both a judge and presenter of the Great Product Awards – uncovering the 12 biggest launches of the New Year, while Coldicott addressed a packed Business Briefing Stage on the art of commercial kitchen design.

Toby Wand, Fresh Montgomery MD said: “Our remit for the show was to offer up the largest and most relevant collection of new hospitality products seen anywhere in 2017 and on that promise we’ve delivered in spades. The show was a true celebration of greatness in our industry and for that I want to thank everyone – visitors, exhibitors, speakers, chefs, and judges – who played a part in its success.

“For our exhibitors the hard work of following leads up now begins and so it’s heartening to hear so many accounts of top quality visitors, making the experience wholly worthwhile. We look forward to welcoming people back to England’s second city to do it all again in 2019.”

At the show’s close, a ‘People’s Choice’ gong was awarded to exhibitor, Essential Cuisine, for its Miso Broth Base, part of its new Asian Range of stock products. Earlier in the week, the show’s Great Product Awards saw BGL Rieber’s Thermoport Midi-K, insulated food transport box chosen by judges to take the main spoils.

The Great Hospitality Show returns to Birmingham in 2019.

Tags : exhibitiongreat hospitality showgreat hospitality show 2017trade show
Clare Nicholls

The author Clare Nicholls

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