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Target Catering Equipment tempts Paul Easterbrook out of retirement

P.E.Target Catering Equipment crop
Target Catering Equipment MD David Pedrette welcomed Paul Easterbrook to the team.

Paul Easterbrook, former Robot Coupe UK sales director, has joined Target Catering Equipment after initially opting for early retirement at the height of the pandemic last year.

After a year away however he is stepping back into the limelight as equipment specialist at the Gloucester-based catering equipment manufacturer. He will be tasked with promoting Target’s bespoke British product range to the foodservice industry across the whole of the UK.

Having started in hospitality originally with Ford Microwave Services/Gloucester Catering Equipment over a quarter of a century ago, Easterbrook has gained a plethora of industry knowledge and has worked closely with brands of all sizes advising on commercial catering equipment.

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“Target has not been standing still, as so many have during the pandemic,” he said. “I am looking forward to working with Target at the leading cutting edge and introducing many old as well as new clients to new and better ways of doing things, much as Robot Coupe did when introducing chefs to new quicker, faster ways to process food and vegetable preparation.

“I have admired this company for several decades, but it also means I’m back in a trade that I love and had missed so much, hope to catch up with everyone soon.”

Target’s MD, David Pedrette, commented: “Having known and worked with Paul for many years, it is a pleasure to now have him as part of our Target Team.

“By expanding our team of commercial catering equipment specialists this will not only enable us to continue to support our existing and new customers but at the same time enable us to cope with the increase in demand for our unique products and continue to spread the word of Target Catering Equipment, a British manufacturer of commercial catering equipment that specialises in sustainable commercial kitchens, commercial induction cooking technology and commercial kitchen ventilation systems to businesses across the country. Welcome on board!”

Target has recently developed new products to help maintain hygiene and cleanliness standards in commercial environments, with specialist hands free hand sanitisation stations and sink units that can be tailored to suit each individual’s needs.

Furthermore, the firm developed Carbo Clean Air Systems which incorporate adaptable ventilation and air cleaning solutions, including the latest products from Mechline and Plasma Clean to enhance air quality as well as reduce particulate and harmful emissions into the atmosphere.

Easterbrook is excited by all the new developments Target is working on, and will take up the challenge to help guide clients in what is technically possible with bespoke solutions.

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Clare Nicholls

The author Clare Nicholls

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