Equipment suppliers that have done well out of providing kit to Indian and Chinese restaurants might need to broaden their horizons to capture future sales growth.
The increasingly global tastes of UK consumers mean that future investments in catering equipment from the takeaway sector won’t just come from the usual sources.
A survey by online takeaway platform hungryhouse revealed that “less traditional” takeaways now make up 15% of total orders as consumers try out new foods.
Orders of Russian food have tripled in the past year, while Mexican food has doubled in popularity. In some areas, such as London and Birmingham, Caribbean cooking has seen strong growth.
Even though Britain’s ‘curry nation’ reputation remains intact, the sharp rise in orders of foods such as Vietnamese, Sushi, Persian, Brazilian and African is a sure sign that consumers are open to breaking their typical takeaway habits.
“Over the past year, we have seen a significant rise in less traditional takeaway choices,” said website co-founder Shane Lake. “We’re happy to be able to provide smaller, niche restaurants a platform to be discovered, and compete with larger, more established outlets.”
Other trends revealed that London spends the most on takeaway, with North West London flashing the most takeaway cash, spending around £22.22 per order, and East London the least.
Outside the capital, Cardiff spends the most on a takeaway, with an average order costing £18.56, and Leeds the least, around £12.31.