The team at Stevenage-based dealer, TAG, has won the Cyclone24 challenge, an 24-hour endurance cycle race at the Geraint Thomas National Velodrome.
Racing for charity, TAG raised over £1,200 for the Velindre Cancer Centre, with the event raising over £10,000 for local charities altogether.
The cycling team was made up of six members including project and creative director, Tyron Stephens-Smith. Together, the six-man team managed to complete 3,836 laps in 24 hours which is 959km, breaking the Welsh record for the event in the process.
The race was extremely close between the TAG team and second place Team VaTex, with a gap of less than two laps from start to finish.
With just a 30-second lead after 24-hours, TAG won by only 500m. Team rider, Charlie Calvert, held off the pressure of Team VaTex to the end in the final laps.
Stephens-Smith said: “I can honestly say the challenge was the hardest thing I’ve ever done, both mentally and physically. Everyone in the team put in 100% effort each and every time they were on the track and we couldn’t have tried harder.
“Team VaTex pushed us every second of the event and were a fantastic group both on and off the track. They had such a fast pace even at 4am, meaning we couldn’t relax or sleep at all.
“Despite the event definitely proving to be a challenge on all of us, we are so proud to have won in such a difficult race, and we are thrilled with how much money we have managed to raise for the Velindre Cancer Centre.”
Cyclone24 is a velodrome challenge event series in which 17 teams of six cycle non-stop for 24 hours on the velodrome, where at least one person must stay on the track at all times.
Stephens-Smith added: “On behalf of TAG, we would like to say a huge thank you to the whole team and to everyone who supported us and donated to help us reach well over our target goal.
“We would also like to say a big thank you to Campari UK, Velodomestique and Joseph Carpentry for sponsoring us in the event and providing us with the fantastic team kits.”