Cambridge-based company, Synergy Grill, has announced a rebrand to Synergy Grill Technology – in order to put a greater emphasis on the multi-patented technology within the product.
With the new branding comes a redesigned logo which features a distinguishable hallmark inspired by the company’s initials. This new hallmark will feature on all future grills manufactured by Synergy, as well as on grills that use Synergy Grill Technology such as the Lincat Opus 800 series – the first grills outside of Synergy to use the company’s multi-patented technology thanks to an agreement between Synergy Grill and prime cooking provider, Lincat.
Justin Cadbury, chairman and CEO of Synergy Grill, explained: “The award-winning technology behind Synergy Grill is what truly sets it aside from our competitors, and therefore, it was important that this was reflected within our visual identity. The new branding serves to communicate the message that Synergy Grill is so much more than just a grill manufacturer, but also a provider of ground-breaking green grilling technology.”
Since being formed from Cadbury’s vision for a great grilled food, cooked in sustainable way back in 2001, Synergy Grill has produced a range of grills which boast better food quality in tandem with low energy usage. This combination is achieved by Synergy Grill’s unique patented gas burner system, which the new branding champions.
The technology atomises any fat produced during grilling process. As the fat atomises, any moisture that comes from the food also turns into steam which penetrates back into the food to ensure a good texture and taste. This atomisation should also eradicate the need for a fat tray, and therefore, removes the historically strenuous task of cleaning, along with the environmentally damaging disposal of waste fat.
At the end of the month, Synergy Grill Technology will also be unveiling a modern new website to fit with the company’s new branding.