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Sylvester Keal improves stock showcasing

Front View iMac Pro Mockup by Anthony Boyd Graphics
Sylvester Keal’s new website is designed to simplify browsing.

Catering equipment dealer Sylvester Keal has launched a new website to showcase stock in a more accessible way.

The firm has seen an uptick in orders for Covid supplies and so wanted to present these products effectively on its homepage.

The Grimsby-based outfit has also adapted the site to simplify browsing for its customers. The website has been designed to deliver a contemporary look and improve the site’s performance.

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The new site features an accessible navigation menu, listing the company’s most popular products and equipment categories, which when hovered over, triggers a toggle menu to the accompanying products and supplies.

Navigating through the website is designed to be easier due to a standardised look and feel, ease of navigation features and simplified product searching.

Irene Keal, marketing director at Sylvester Keal, said: “Following the increased demand of our supplies during the pandemic, we were keen to upgrade our website to showcase our key resources in an easier and more accessible way.

“By upgrading our website, customers are also guaranteed the web experience they want from Sylvester Keal.”

Tags : dealerdistributorsylvester kealwebsite
Clare Nicholls

The author Clare Nicholls

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