Worthing and Rugby-based distributor Edge Design and Project Management (Edge DPM) has completed a 14-month project for a pharmaceutical research and development site in Surrey.
The dealer’s team was approached in early 2018 to develop the dated staff restaurant. The brief was to create a communal hub with varied seating, better user flow and to offer a larger, more diverse food offering.
After examining the space, Edge DPM director Mark Shentall and designer Alee Harris considered the flow, how people would queue at the servery, what most users wanted out of the space and how the kitchen would interact with the restaurant.
Staff analytic surveys were carried out to better understand their personalities and aspirations for the new restaurant.
Shentall detailed: “With this information carrying us forward and an open brief to play with we started to develop multiple interior design concepts. We took inspiration from their brand identity, staff analytics and their rural site location. We presented two concepts to the client and steering committee; we then developed the chosen theme to further incorporate the group’s feedback.”
Most of the kitchen’s bulk equipment was reused with an additional Rational combination oven and Foster refrigerators installed. The counter was made by Proline, the back of house fabrication by MCF and the dishwasher counters and carousel by Trak.
The chosen front of house concept was an earthy design, where Edge DPM introduced soothing colours, organic forms and natural textures to create a relaxing hub. Shentall added: “We focused on bringing the outside in, by incorporating plants into the concept and creating a featured timber ceiling to draw the eye to the woodland views outside. The long curved slatted counter and the fresh white worktop gives the space a sense of direction.”
Hexagonal tiles are imbedded into the floor and up the counter to indicate the separate paying areas. The restaurant also now has new aspects such as meeting booths, laptop bars and rocking chairs.
Upon the scheme’s completion, a spokesperson for the end user’s contract caterer stated: “It cannot be underestimated the value of working with company such as Edge DPM, which really understood the overall concept, form not only the client point of view but the operator of the business also.
“The client stakeholder group associated with this project had no prior experience of a scheme of this magnitude in catering. With the expertise, attention to detail and guidance of Edge DPM, each element of the project was presented to them in way that they were able to make informed decisions based on the project outputs. This ability by Edge DPM to be able to work with client, stakeholder, operator and direct with customers was a key attribute to the success of this project.”
Shentall will be familiar to many for his 15 years at Humble Arnold Associates before he left in 2012 to incorporate Edge DPM with Kevin Geehan, himself a well-known industry face thanks to nearly a decade spent at Red Squared and prior to that, 12 years at Electrolux Professional.