At this year’s Restaurant Show, Studio William Hotel & Restaurant Supplies will be inviting attendees to dive in and experiment with the new products on display.
On stand UW10 at London’s Olympia from 30 September-2 October, visitors will find unmade tables; blank canvases for them to design their perfect tabletops by using hundreds of showpieces created by the likes of Piet Boon and Ann Demeulemeester.
In addition to these new designer collections from headline partner, Serax, visitors to the Studio William stand located in the National Hall will also be able to play with collections by Meissen, Rosenthal, Riedel Glassware, Kiat Siam, and Charingworth and Studio William cutlery.
Earlier this year, Studio William opened their showroom in the Cotswolds where F&B professionals can, by appointment, attend with up to nine colleagues and enjoy the venue’s on-site facilities. These include a fully-working kitchen, dining area, outdoor and events spaces, and workshops in glass tasting, menu pairing and tabletop design.
It’s been received positively by end users like Hilton Hotels Worldwide, and so the Studio William team will be bringing a taste of it to London’s Olympia.
Andrew Greenhalgh, PR and marketing manager for Studio William said: “We’ve chosen to bring our creative dining experience to The Restaurant Show this year.
“We realised that many exhibitors still only allow visitors to look at products from a distance, or merely hold them briefly before putting them back on the shelf. That doesn’t allow potential customers to truly appreciate how products feel, work or look alongside others pieces.
“So we’re inviting people to take down the products they love and create their perfect tabletop designs. We’ll be on hand to advise and curate the latest trends, giving our visitors a unique opportunity to see, first-hand, how product combinations will look in their restaurant or hotel.”
Of the Studio William creative dining experience, Ciaran Hickey, director of culinary (EMEA) Hilton Hotels Worldwide, said: “I really enjoyed the time spent [there] and I believe we all took away a lot.”
“Let me second that. A fabulous day and venue,” added Neil King, procurement director F&B (EMEA) Hilton Hotels Worldwide.
Studio William is also celebrating this year’s show by giving visitors the chance to win a full day at its creative dining experience for up to 10 people. Full details will be available on the Studio William stand, and there will also be a free gift for anyone who shares their tabletop designs on social media during the event.