FEM has added Steve Simmonds to its sales team.
He is a familiar face in the catering equipment industry, having worked on the distributor side of the business for over 22 years. Most recently he was with Nisbets, for the past 9 years and, before that, with Bunzl Lockhart for over 8 years.
Simmonds has joined FEM as business development manager, responsible for London and the south of England. This is a new position, expanding the FEM sales team, and he will be working alongside FEM sales manager Martin Shaw in the region.
His last position at Nisbets was national accounts manager – restaurants. At FEM, as well as growing relationships with key strategic distributors, he will be tasked with using his expertise and contacts in the casual dining and contract catering areas to help increase the company’s market share in these sectors.
“I’m really looking forward to getting stuck into my new job,” he said. “I’ll be developing the relationships with people I’ve dealt with during my career, as well as building new relationships, and in the process growing the brands and products in the FEM portfolio.
“I believe my experience gives me a real empathy with distributors, I know what their requirements are, because I’ve been there. I can’t wait to start my new role and see a new side of the catering industry.”
Outside of work, Simmonds is married with two children and loves sport – especially golf and rugby.
Mark Hogan, commercial director at FEM, commented: “Steve brings a different approach and experience to the team, as well as specialist insight into market sectors where we are currently experiencing significant growth.
“The timing of his appointment is perfect and we are delighted to have attracted a professional of his calibre.”