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Steelite signs exclusive agreement with Italian glassware manufacturer

Electra crop
Electra is one of over 40 Bormioli Rocco collections Steelite is now supplying to the UK.

Steelite International has secured an agreement with Bormioli Rocco to distribute and market its glassware and accessories in the UK and Ireland market.

The supplier now stocks over 42 collections and 250 SKUs of stemware, barware, and accessories for the hospitality industry.

Attributes include the exclusive ‘Star Glass’ composition that should produce lead-free crystal with clarity and XLT treatment, which reinforces the stems to protect them from abrasion or breakage when washing and polishing. The ranges also offer tempered glass, reduced thickness, pulled stem, and laser cut rims.

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John Miles, CEO, Steelite International said: “Steelite International has been a Bormioli Rocco partner in the Americas for over 10 years with stunning success.

“The opportunity to partner in the UK and Ireland was a natural progression of our relationship; we look forward to achieving the same level of success here that we have consistently found in the Americas.”

Paolo Ganapini, group sales director of Bormioli Rocco added: “Bormioli Rocco has a worldwide presence in the hospitality industry. Our strong partnership with Steelite America has been very successful, therefore extending the distribution agreement to the UKI makes sense.

“Through Steelite’s distribution, sales, and marketing network, Steelite will both consolidate, stock, and sell Bormioli Rocco in the UKI through their strong representation.”

While Giuseppe Chiodo, international sales manager, Bormioli Rocco concluded: “We are confident that this new partnership will bring excellent results for both companies and UKI customers. The new agreement will give Steelite UKI a more comprehensive line of glassware and accessories for the foodservice industry.”

Tags : Bormioli RoccoglasswaresteeliteSupply deal
Clare Nicholls

The author Clare Nicholls

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