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Steelite plants willow in the UK market

Willow Gourmet crop
Steelite’s new Willow collection is suitable for fine dining.

Tableware manufacturer, Steelite International, has unveiled its new gourmet collection. Willow is a plate and bowl series designed for fine dining and banqueting.

Designed to be the union of form and function, the collection is said to be modern and elegant, yet robust enough to withstand the most rigorous commercial environments.

Willow features a repeating interweave design that mirrors traditional woven craft. The combination reproduces the natural qualities of willow – a pale wood with hidden inner strength.

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The collection is designed to make banqueting operations stylish, efficient and cost-effective requiring only one size plate cover for every course. The mid rim plate profile can regulate portion size, helping to reduce wastage and control costs.

The deep pattern of the wide rim banqueting plate profile is designed to frame a range of well sizes, while Steelite’s lifetime edge chip warranty is claimed to guarantee Willow against cracks and breakages.

Heather Lovatt, head of marketing at Steelite International, said: “The launch of Willow is yet another demonstration of our innovation here at Steelite. We know that fine dining operators need tableware that’s stylish yet deceptively strong. Willow gives them confidence that their operations will run efficiently and that they will be exquisitely presented.”

Tags : crockerysteelitetableware
Clare Nicholls

The author Clare Nicholls

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