Steelite finds new apple of its eye

Craft Apple crop
The Apple colourway is the latest addition to Steelite’s Craft range.

Tableware and buffet specialist Steelite International has launched a contemporary new glaze, as it celebrates the 10-year anniversary of its Craft range.

The Craft Apple collection is designed to bring a bright, energetic, and fresh hue to add a contemporary tone to the Craft offer.

Andrew Klimecki, VP design, Steelite International, said: “The growth of interest in vegan, plant-based and health-conscious menus provided an opportunity to showcase these menus differently. The Apple colourway promotes the feeling of wholesome wellbeing, amplifying the perceived beneficial effects of healthy eating. The overall impression is one of warmth and familiarity with the zing of spring.

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Craft Apple co-ordinates with many of the existing Craft colours, particularly the Craft Raspberry, which is designed to offer a natural counterpoint.

In 2020 Steelite marked Craft’s 10-year milestone with the launch of Craft Raspberry and a celebratory report called, ‘The tableware that changed the hospitality industry’. The brochure looked back at the history and importance of the Craft movement within the hospitality industry, with an exclusive interview with Andrew Klimecki, VP design at Steelite, and comments from Dave Turner, chief evangelist/editor, Tabletop Journal. The report also highlights an operator’s experience of the transition to Craft during its brand transformation of 400+ sites.

Klimecki said: “With Craft, Steelite demonstrated to the industry that a range doesn’t have to be white to show that the food is serious. Craft showed that plating food on the right colours and textures can enhance what the chef is trying to achieve.”

Craft is now available in nine different colours, and the Craft Apple range includes plates, bowls, and beverage items.

Tags : steelitetableware
Clare Nicholls

The author Clare Nicholls

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