Standex hires UK sales director

Standex Food Service Equipment has confirmed the appointment of Dr. Anja Machowetz as sales director for its UK operations.

Machowetz will have responsibility for the Reading-based company’s food retailing customer base, including supermarkets and convenience stores.

She is also tasked managing relationships with foodservice clients and overseeing Standex FSE’s UK distributor network, as well as identifying new markets for the company’s range of food service equipment.

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Machowetz has clocked up several years’ experience in the catering equipment industry. She previously worked as sales director at light equipment firm Mitchell & Cooper and prior to that spent more than four years with Rational. In her time at the combi oven manufacturer she developed and led a diverse global key account sales team.

Standex FSE’s director, Dan Lyvers, said: "Anja brings to the company a wealth of industry expertise, which will allow us to continue to build on our strong relationships within the food retailing business and help us develop new opportunities in the food service sector.”

Machowetz holds a PhD in Nutrition Science from the University of Potsdam, Germany, and worked at the German Institute of Human Nutrition for four years before joining Rational.

Standex brands include APW Wyott, BevLes and BKI.

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