Foodservice equipment specification specialist Specifi has appointed Craig Foy as vice president of sales for North America.
Foy joins Specifi as the company is set to offer its revamped suite of foodservice specification software for the North American market. The suite of products include quote, design and content management solutions, all tied together to provide seamless integration.
Foy commented: “I’m pleased to be joining a company at the forefront of innovation in the technology side of the industry.
“Specifi’s latest solutions are perfect for the North American market and can position many dealers, consultants and manufacturers for rapid growth during this critical time. It’s very exciting to give the industry a new alternative.”
Foy is well known in the North American foodservice equipment industry. He has had sales leadership roles with Crown Brands, Villeroy & Boch and EMI Yoshi and grown revenue by building relationships by putting customer’s needs at the forefront.
Specifi CEO Bob Wolters commented: “We are very fortunate to have Craig join us. His knowledge, experience and ability to serve industry customers will be a difference-maker for the North American market.
“We took advantage of the last 18 months to re-tool all of our products to fit the North American market like a glove. And our manufacturer partners will benefit from our new free digital asset management platform and content creation and distribution services.”
Foy added: “I look forward to having many conversations with dealers, design consultants and manufacturers to learn about their approaches to the market. I know our industry-leading solutions will provide needed connections, easier workflow and more enterprise flexibility.
“At Specifi, we are all native to the foodservice equipment industry, where people will use us because they want to, not because they have to.”