Hoshizaki UK has appointed Simon Frost CFSP as director, sales and chain accounts. He will work closely with Steve Loughton who was recently appointed as director, UK and Ireland.
Frost brings over 30 years of industry knowledge to the Hoshizaki UK team and a network of industry contacts with distributors, chain accounts and the cost sector. His experience has been gained from the ground up, starting as a field engineer and then sales roles with a south coast dealer and Falcon Foodservice Equipment where he progressed quickly to the role of national sales manager.
He was also sales director at Manitowoc UK where he gained knowledge of international brands and worked with factories in both North America and Europe. He has worked as UK country manager for warewashing manufacturer Wexiodisk and latterly, Monika, which provides wireless temperature monitoring equipment for the foodservice industry.
Frost is the immediate past chairman of CESA and played an integral role in launching the CFSP scheme in the UK.
Hoshizaki believes that Frost has a reputation for driving commercial growth and delivering exemplary customer accountability, and that he will bring additional insight and an in-depth understanding of the equipment marketplace to the role. He also shares Loughton’s belief in the power of the distributor network.
Ahead of his imminent start date on 15 March, Frost commented: “I have knowledge of and a long standing affiliation with the Hoshizaki brands and the team, and am genuinely thrilled to be taking that relationship to the next level as director, sales and chain accounts.
“As Hoshizaki and Gram now operate under one united corporate identity and the business continues to scope out its UK growth, I am joining at a time of exciting opportunity. With the support of our experienced field and office teams and an exceptional portfolio of category leading products, I know I can make a significant contribution to the future of the company.”
Loughton added: “I am personally delighted to welcome Simon to our team. He brings a wealth of relevant experience, which will be invaluable to us as we continue to unify our product catalogues and grow the business. We also share the same strong values of customer and colleague support, which are vital for success in today’s market.”